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25 02 2010

Hyundai QarmaQ Concept

At the 2010 Geneva Motor Show Turin-based IED will present EYE, a futuristic concept car designed by the students of the Master of Arts in Transportation Design – work experience 2008/2009, in collaboration with Tesla Motors.

IED Tesla Eye ConceptThe Istituto Europeo di Design of Turin has released the first information on EYE, a concept car designed by the Master of Arts in Transportation Design – work experience a.y. 08/09 in collaboration with Tesla Motors.

The brief of the project was to develop the identity promoted by Tesla in order to reach a new objective: an everyday 2 + 2 sports car conceived to become a status-symbol, a car with engaging features and sports car performance targeted to young, cosmopolitan customers.

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